Turning Burnout to Scalable Growth for Senior Sales Executives

Lauren, a Senior Sales Executive at a rapidly scaling SaaS company, was known for her performance, as well as her presence in every detail. She oversaw a 15-person team with a $60M pipeline, but that success came at a cost:

She was working 60+ hour weeks
She reviewed every deal manually
She felt like the entire machine would collapse if she stepped back

Her team had talent, but not autonomy, and while revenue targets were being met, Lauren was on the edge of burnout, and her team was starting to feel it too. Turnover was rising, forecasting was fuzzy, and strategic thinking and strategizing had taken a back seat to firefighting.

She had hired smart people but was double-checking, handholding, and approving everything manually. She was leading through control, not trust. Lauren found herself reworking emails, questioning forecasts, and showing up in places she didn’t need to be. Additionally, her team mirrored her: they worked late, hesitated to make their own decisions, and turned to Lauren for validation constantly. Retention was slipping, and morale with it.

Involving Primal Dynamix

By giving Lauren her time, her trust, and her team’s independence back, teambuilding and leadership development can streamline operations. Lauren and her team signed up for a Primal Dynamix leadership development and teambuilding program which helped her see the emotional cost of her current system and what it was doing to her team.

In just 6 months, the transformation was clear:

Metric	Before Primal Dynamix	After Primal Dynamix
Time in 1:1s & reviews	12+ hrs/week	7 hrs/week
Forecast accuracy	~63%	90%
Rep attrition	2 team members lost in 6 months	0 team members lost
Leadership capacity	Firefighting & approvals	Strategic planning & coaching
Team morale	Reactive, dependent	Empowered, accountable

“I finally feel like I’m leading again. I don’t have to be in every room to trust what’s happening in them.”
— Lauren, Senior Sales Executive

Lauren also took a fully unplugged vacation for the first time in 3 years. Incredible.

Burnout doesn’t just cost leaders. It costs the business.

At Primal Dynamix, we helped Lauren:

Reclaim her focus
Delegate with confidence
Build a culture of autonomy
And sustain high performance without sacrificing her wellbeing

At Primal Dynamix, we don’t just optimize RevOps. We optimize leadership. Systems that scale don’t require superhuman effort; they require structure, clarity, and trust.

Ready to lead without burning out? Let’s talk.
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Primal Dynamix pushes teams and leaders beyond their limits to unlock their full potential. Through immersive, high-impact experiences, we challenge individuals to think fast, communicate clearly, and perform under pressure—fostering resilience, trust, and adaptability that translates directly to workplace success. This isn’t passive leadership training or predictable team building. It’s real-world, adrenaline-fueled growth that forges stronger teams and more confident leaders.

For team building, leadership development, or morale boosting, our Primal Dynamix Teambuilding & Leadership Development program will push, grow, and evolve your teams and leaders. See what locations are ready to help you push, grow, and evolve.

About Go Ape  & Primal Dynamix 

In a world dominated by screens and fleeting connections, Go Ape offers an antidote: a place where joy is tangible, adventure is primal, and connections are authentic.   Whether you’re a parent wanting to create meaningful family memories, a thrill-seeking adult, a leader building stronger teams, or an educator inspiring growth outside the classroom, we provide an unparalleled experience that blends physical challenge, emotional connection, and the beauty of nature. We believe in creating spaces where people of all ages can escape the ordinary, rediscover their courage, and embrace the thrill of discovery. Here, in the treetops or along scenic paths, lifelong bonds are forged, confidence is renewed, and laughter echoes through the canopy.   

Primal Dynamix isn’t just an activity. It’s a movement to reconnect with what truly matters: people, place, and purpose. Let’s rise above together. Visit primaldynamix.com + goape.com.